The Wrong Way to Demographics
Google really can't help being #1 can they? Apparently Google's new way of advertising just doesn't match up to the traditional demographic aims. However, Google's poor feedback may just be due to site-seer's nonchalant attitude as they wave-off or pass over ads. As an ex-Myspacer i can say first hand that all of those flashy ads and annoying commercials that popped up went in one ear/eye and out the other. I'm quite positive that I'm not alone in this type of behavior as well.
Yet, having specifically targeted demographics that are not just focused on generalities like location, but personal enough to get down to the users themselves just might give Google the edge....i think. Targeting specific qualities like this will certainly give the participant the advantage in the most dramatic way possible. I can say that i have had it up to hear *points to neck* with those annoying ads that barricade my way into my social life, however i can also say that they're quite effective if targeted to qualifications user-to-user. The author said it best it think, "They need to seem less like blaring come-ons and more like social invitations."
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