Television Transition

Much Need Eyeballs

This article hits on a couple of interesting points. One of them is the ability to track viewership rather than just assume that people are watching. CBS has taken a leap and wouldn't ya know it, landed safe and sound. They put a brand new episode of "Big Bang Theory," online instead of broadcasting it's premier first. This was certainly risky because they could have dropped many of their t.v. viewers when they showed an unseen episode online first. But, to many watching eye's dismay, CBS had not lost a significant amount of viewers.

Along with these surprising results comes an indirect hurdle. Advertisers are now turning their eyes on the Internet. With the uprising of t.v. shows on the Inter web, comes the migration of ads from t.v. to online. I have a hunch that outlines the development of ads in online. I predict that in some distant (or not) future will come the equilibrium of online ads with the current amount of ads on television right now. I would instinctively think that this would be a negative occurrence. Upon recollection, i would have to say that this is inevitable. With a new medium comes some expected and unexpected reverberance.